Digital Marketing

Why Marketing Professionals Need to Understand Cybersecurity

It’s easy to adopt the mindset that cybersecurity is not much of a concern to you as a marketer, but you’d be doing yourself a massive disservice by thinking this way.

In today’s post, we’re going to take a look at why marketing professionals need to have a solid grasp on cybersecurity and unveil some tools that can be of great help for you.

How Much of Your Business is Running in the Cloud?

From social marketing to data storage, there’s a high chance that at least some portion of your business has something to do with the cloud. Although it’s thought to be a secure way to manage company data, there are at least two ways how hackers might get a hold of it.

Firstly, by breaching the cloud security defenses directly (less likely, but depends on the provider) and secondly, by intercepting your data on the way there. That’s why it’s important to do your due diligence when selecting the cloud provider and study up on cybersecurity essentials such as knowing how to hide your IP address, how data encryption works, etc.

The Trust of Your Customers Is in Your Hands

In case you’re offering marketing services to clients, you know very well how important it is to treat the data they’ve entrusted you with care. Once that trust is breached, there’s no turning back and your clients will never have the same kind of faith in you and your company. Furthermore, that dissatisfied clients can spread bad words about you, which will harm your chances of netting other clients.

The IT Department Will Not Do All the Work for You

If you’re fortunate enough to have an IT department in your company, it goes without saying how much of a contribution these professionals are making. But make no mistake; while they can assist you with the technical things, it’s you who’s going to manage sensitive work-related login credentials as you’re working on various projects.

In addition to that, you’re likely working with a great number of digital marketing tools designed to either make your job easier or automate the task in its entirety. With each subsequent tool in your arsenal, the chances of malware sneaking in increase. Therefore, it makes sense to have them installed on a separate device just in case.

There Are Landmines Everywhere

It’s no secret that hackers target high-value data. Without knowing how to spot a phishing scam that lands in your inbox, how are you going to stay safe? A single minute of inattentiveness is all it takes to send sensitive login credentials straight into the claws of a hacker.

When going about your online marketing campaigns, chances are you’ll be visiting numerous websites of questionable origin, which is another practical example of how you might get hacked. Caution can only take you so far – how are you going to know whether a website you’re about to visit is trustworthy in advance? For starters, the URL is sometimes a dead giveaway if it looks spammy. There are also software tools that can assist you, which is something we’ll be covering next.

What Are the Cybersecurity Tools that Digital Marketers Need?

There is no reason to do all the heavy lifting if you can use some available cybersecurity tools:

  1. Browser Add-ons

Browser add-ons such as WOT can signal whether a website you’re about to visit belongs to a questionable neighborhood based on user warnings and reviews. It’s a community effort to keep everyone safe. While you’re at it, you can’t go wrong by installing an ad blocker, since malware is sometimes spread via ads (a practice otherwise known as malvertising).

  1. Antivirus Software

Another staple in your cybersecurity toolbox. Modern antivirus solutions are designed to work in an automated manner, passively scanning your computer for any signs of malware even when you least expect it.

  1. VPN

A VPN allows you to hide your IP, which not only helps with keeping your online activities private but makes you safe from hackers who’d want to harm you in any way. It also comes in handy for accessing foreign websites and online services only available in a certain region.

  1. Password Manager

Reusing your passwords or making them simple only for the sake of not being as heavy on your memory is bad practice. With a password manager, you won’t have to make any compromises and keep your passwords as complex and strong as necessary.

Conclusion

Given the points made above, every digital marketer needs to have a solid grasp of cybersecurity essentials. The risks of ignorance are never worth taking.

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